Dare Street Dahlias is an urban-cut flower farm located in the Detroit Shoreway neighborhood of Cleveland. Founder, Danielle, came to us in 2020 in need of a brand identity and illustrations to help set her apart from other local floral businesses and promote her weekend sales, “Petals On The Porch”. Danielle uses organic growing practices to produce some of the most unique flowers in Cleveland.

We took inspiration from her garden and personal style to create a brand that is bright, energetic, creative, free-spirited and represents her as a person. The final brand uses custom typography based on retro script specimens, a flexible color palette, and playful illustrations to uplift her floral creations and bring her company to the next level.