This project wasn’t on our design bingo card! In 2023, Big Boss Auto Care came to Yikes looking for a brand identity to help their new tire shine product stand out from the competitors. With a love for all things retro and funky lettering as inspiration, we created a truly unique brand for Big Boss Tire Sauce.

The full brand suite includes a healthy range of logo lockups for Big Boss, and a hand-lettered script for “Tire Sauce”. Creating the product label allowed us to make the most of the custom lettering and logos. A muted-but-bright color palette is paired with retro and new fonts to round out the brand. The project concluded social media assets and a Squarespace website, allowing Big Boss to successfully launch their new product into the online retail space.